Summer Is Inside Brand Tomato
"Summer is Inside" is a consumer product line of Pacific Coast Producers who is the largest private label producer of canned fruits and tomatoes in the world. In 2016 Pacific Coast Producers approached me about creating a new consumer facing brand for them. We worked together to name the product line: 'Summer is inside' every can! I created variety of brand logos and ultimately the tomato logo with farm-stand feel typography was chosen. Over the course of 2 years PCP rolled out 30 or so individual products under the band all of which I design custom labels for. The organic line is currently sold in Costco and the package design shown above won a Graphic Design USA package design award.
THE CONCEPT WAS THAT LOGO COLOR CHANGES DEPENDING ON THE PRODUCT. BLACK FOR STANDARD, GREEN FOR ORGANIC, RED FOR SPECIAL OFFERINGS. I CREATED APPROX. 30 INDIVIDUAL PRODUCT LABELS FOR PRODUCTS UNDER THE BRAND.
