Netflix brought me on board to develop a modular logo system for their "Drop" showcase, and it was an incredible experience. I crafted a range of visual solutions, and they ultimately chose the standout designs you see here. The plain typography below left, serves as the foundation for all Drop logos, which can then be customized to reflect the unique characteristics of the property being promoted. In this case, it's for the epic series, Castlevania: Nocturne.
The typography below is entirely original, crafted by yours truly. It includes a basic sans-serif version, a lightly rounded version, a heavily rounded version, and two serifed options. Plus, I've designed the glyphs for 0-9 to complete the set.
Description of Drop from Netflix:
"On Sept. 27, 2023, Netflix invites fans worldwide to tune into the first ever DROP 01 — a virtual showcase celebrating the best of Netflix’s genre animation series. During the 90-minute event, fans will get an early screening of the first three episodes of Castlevania: Nocturne before the series officially drops on Netflix Sept. 28. The showcase will also feature surprise announcements and never-before-seen, sneak peek “drops” from other animated series that fans are most excited about. "
Below here is some of the work I developed in my original presentation.
You can see it in use below here. In the final version, we added the small triangle and the awesome motion team at Netflix created the textural and 3d versions seen here.
