The team at Netflix brought me on to design title treatments for Bitconned, and awesome true-crime documentary, where three guys exploit the freewheeling cryptocurrency market to scam millions from investors and bankroll lavish lifestyles. The title treatment is shown above on the key art designed by the amazing artists at Netflix.
Above is the final piece of neon type I created and below are some of the alternative neon-noir type designs that I developed as part of the presentation.
My initial presentation is below. I dove into themes related to the digital world of Bitcoin, financial intrigue, true crime, and even incorporated elements of the type evaporating to hint at the con aspect. The presentation was a hit, but after some feedback from the higher-ups, we decided to crank up the style with a Miami Vice, neon-noir vibe! I then crafted a variety of looks based on that direction.
