![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/0d630ae8-48b5-40cd-8505-7bcb3459a1ee_rw_1920.jpg?h=0d7c10e7e4204daef0402c815890a83d)
Axe & Awl Interior Store Design
After Axe & Awl Leatherworks purchased a building for a retail environment and we had completed the exterior design they asked me to help them art direct and design the interior of the store.
Looking to high-end retail environments with a vintage Americana twist like the Ralph Lauren's RRL stores, the J.Crew Liquor store, John Varvatos retail environments, and others I created the deck below highlighting elements like vintage Persian carpets, glass doctors cabinets, vintage decor like petroliana, entrance floor mosaics, complex retail lighting plans, and a general visual aesthetic of well-loved, well-worn, aged luxury that would eventually morph into the images you see above and below.
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/da2412f7-88bf-4d0c-9f06-d6f9bd8dd278_rw_1920.jpg?h=370fdce94bc2c2865ff478111dcc1782)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/aac4ce4d-d14c-43fc-b7a5-5f6ff061769a_rw_1920.jpg?h=0d4eab5b4571d3130320729caf4a695d)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/20bf2317-488b-4ff0-ad9f-745b178da567_rw_1920.jpg?h=b5fa2496019fa1f0d46706ae90f94157)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/3ccdb315-4d85-4f90-b623-0a89e6ce2f3c_rw_1920.jpg?h=4ab282a9834d7fcae12fe8aface07821)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/25fbd5ef-8e2f-41c6-9f88-a858e9efbdac_rw_1920.jpg?h=cfbc0b5b8b5c9fa151b43920a19a8a08)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/68fe90d7-8c36-4ef9-9b6e-51ab8cac5246_rw_1920.jpg?h=674c42351a817dda8be19ed0f5cb37c3)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/ef98f851-0aa1-4ec6-8596-1f3ea6496f05_rw_1920.jpg?h=ca4ff74a9eeaadcb4a203a2fd31bbeb3)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/457ebb2b-aae9-4079-a71b-bfca17783fa7_rw_1920.jpg?h=5cf12b85f5a059493eb86d63371fd052)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/f4cb48dc-0c50-4239-a3ed-6801e99a102f_rw_1920.jpg?h=bcf3e6d8b230401870e09c7d0f6101c9)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/4befd948-c71d-42e9-8bcd-b717d62de70a_rw_1920.jpg?h=409a1a6b6f8148934f6bf4c9986717fe)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/a3c886b8-47d3-400f-8b45-956a8495ac5e_rw_1920.jpg?h=ff7f81564b1d98be69d8a419af003b2b)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/7d131dfb-393c-4c58-85ab-f0a63c0dd132_rw_1920.jpg?h=3304152e478b9a57c71ef988364a24fd)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/7b375461-8cb0-4a0d-b87f-554148670ab6_rw_1200.jpeg?h=e10c1682e7dc74b66e857d51accdb9e1)
I designed this custom floor mosaic to scale for the entrance including sourcing the fan tile and complimentary square marble tiles online. The proprietors worked with a local time tile craftsman to install it.
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/d956de10-ad2b-46b0-8561-4c3b7585ab50_rw_1200.jpg?h=d12dda79c3d93354965a6099ef623808)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/5b6e4fd5-77f2-44ac-9718-c05bfbe98847_rw_600.jpg?h=69d138c9622f1422ca638b27c490ce6c)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/df6ce948-f737-4fe8-8109-29d57061fb7f_rw_600.jpg?h=1802f921e187e5ad79971b2077fcc94c)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/99faa6a6-f3c8-4dcd-8a93-a461c7762bb8_rw_3840.jpg?h=769bdafed079fd093ab6ff2404a9783d)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/5a38f99f-1eae-41de-880a-90941b1dd763_rw_1200.jpg?h=4775ce517c7054934c70fa53c6cea9eb)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/aad3ee85-a141-4bc6-b49a-0b227b548d81_rw_1200.jpg?h=8c0674b3d97e5f01c97e77c7349f7ff3)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/fae432a1-2920-4d2c-b3e6-d869c4edb7d3_rw_1200.jpg?h=90008b6332d647a5f127ec612e3c9371)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/bcdbdcaa-a77f-40e4-9428-746e28e4f81e_rw_1200.jpg?h=7b709b484b6ca6cdd4b422464851d5e3)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/06c393da-b6e4-49b0-bcf5-d77c1b269715_rw_1200.jpg?h=941952479015d569e9717d14e750152b)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/34cffe36-3861-4a95-8cad-9219f8791aaf_rw_1200.jpg?h=4633565816b872c13a814963c9580ac6)
Interior Signage
Below is a typographic illustration for a sign I created for their "Belt Bar," which is the spot where you can order custom, handmade belts. It was hand-painted by the amazing NC-based sign artisan @Brushcan
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/0bfc80d8-0747-4b43-a8f0-c6ff78bbe539_rw_1920.jpg?h=187edfe7b22a9adf9cf54496b123bb9c)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/639dd342-633e-46f9-91cd-ccea8da05209_rw_1920.jpg?h=c441dbd743a1ad9dba040ef946deb4bd)
Below: A "Ghost Sign" conceived for the wall space behind the belt bar, but ultimately it was abandoned as too much of the space was covered.
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/2ccb4efe-e799-4c91-8131-5dd48af29967_rw_1920.jpg?h=2867bf06d628681ea81de43abf788df5)
Here are a couple of additional interior shots of the environment.
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/c7b8f77d-6474-414e-9cad-a82694ab9341_rw_1920.jpg?h=dee9d05af65eabdefe6f2a8b7f611c32)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/88e6c62e-9bb5-4c8a-99d0-b10647072124_rw_1920.jpg?h=19e3bd38941b39dd3f83a20c38d1ba6a)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/b4dbeb8a-0f6b-4404-a08a-1ff5fdc3298b_rw_1200.jpg?h=eaabf01e74251031a7135754d28f92af)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/b3a6b0f4-d8af-492e-ba06-298af0a2a863_rw_1920.jpg?h=f44d015b6029cbb6a381ddada74e85c5)
![](https://cdn.myportfolio.com/3dd41b77296c2a96d00a8153c8e6a0f0/4203b5a0-3eed-4675-8371-d177ad8269d2_rw_1920.jpg?h=0c0aa8303442a92e3efd558fb0760df4)
If you should find yourself in Waynesville, NC stop by, meet the amazing owners, and buy a belt that will last you the rest of your life. This project was a creative journey for me. Thank you for taking the time to look! Many of the excellent photos above were taken by @jeffreylukesutton and the rest by @mainstreetphoto.
Thanks for looking at my project!
Thanks for looking at my project!