The president of the New York chapter of the American Association of Public Opinion Researchers approached me about their lack of an identifying mark so I came up with the logos below. Public Opinion as a graphic concept is a little vague. The checkmark as a representation of the survey process seemed to make the most sense. The other thought I had was the traditional group of people type design with the people in various shades of color to represent varying opinions.

These were well received, but they were missing the New York aspect of the organization. This was very important to them because they are the largest and most relevant branch of the organization and the needed to differentiate themselves from the national group umbrella. So the basic NY icons are lady liberty, Empire State Building, and the ubiquitous apple. Here was the final logo design. Click for larger Image.

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